I’ve been back a week from Author 101 University and I finally sifted through all the materials and started getting to work on the 3 things I wrote down to focus on: 1) Build my platform (more on that in a moment), 2) Finish writing my book, 3) Follow up and write thanks with contacts. If there is one thing I learned at Author 101 University (besides you must have a book proposal if you writing a non-fiction book) is you need a platform! Basically, if you want someone to publish your book, you must have a following (a platform). We learned at Author 101 that there are many ways to go about building your platform. We learned that you need to get out and share your expertise either in person or online (or both)! Free content is a good way to start building your credibility, making an impact and building your platform. So, in addition to writing the book (thankfully, I already finished the book proposal), I will be putting together some free content to help others with entrepreneurship. I also have a few ideas for a kindle book which we also learned could help build your platform. So, what are you doing to make an impact and build your platform?
From what all the experts say, writing a book is the number #1 way to build your credibility. When I was thinking about starting a youth entrepreneur camp business, it never occurred to me that I would be writing a book. Then I went to Experts Academy with Brendon Burchard, he brought to the stage Rick Frishman from Morgan James publishing telling us that the number #1 way to build credibility was to publish a book. Talk about throwing a wrench in the works; did I need to stop working on my business and write a book? The really funny thing is when I woke up the next morning, there I was at my computer writing (a book).
I remember looking back about 6 years ago when I was going to go back to school after leaving corporate America. I wanted to get recertified in elementary education so I could go back into teaching. An advisor at UW-Madison said to me, “you should think about graduate school.” Mind you, I was 47 years old; another wrench in the works?! Okay that was a bit of a regression but I do have a point here.
Anyway, I have been working on my book (really my book proposal which is what you have to do first), and it is not only interesting and challenging but doing the research for it will definitely make my business idea better in the end. In the book proposal, you have to look at competitive books, how you are going to market your book, and who you are going to market to. These are very important in business and researching them for the book will definitely help me in the long run.
Now, back to my earlier point – maybe sometimes we need to have a wrench thrown in the works to get us looking at things from another perspective and help us move forward!