More Than a Lemonade Stand

The Essential Resource for Planning and Implementing Youth Entrepreneur Programs

More Than a Lemonade Stand, by Eseedling founder Julie Wood, is your companion for planning and implementing your youth entrepreneur programs, with a detailed planning checklist that can be used for any event you are planning. The activities in the book are modular in nature, so you can choose the activities that fit best into your existing program or class. FOR A LIMITED TIME YOU CAN PURCHASE THE BOOK FOR $10 if you HAVE A U.S. SHIPPING ADDRESS. CLICK HERE FOR U.S. ORDERS. (International Shipping order on Amazon)



A complete planning checklist and detailed planning procedures starting from six months out


Camp schedules that have been used successfully (so you know what to teach, when)


Pre & post assessments to measure learning


Instructions to create the Biz Ops Game™ an experiential learning game that teaches business operations


How to run the Lemonade Stand Team competition activity


Choosing the ideal business idea for the kids to work on


Business basics to include


Creating business presentations, business posters and business cards


Free online resource where you can download electronic copies of forms and tools


Video resources


Campfire Tips so you don’t have to learn the hard way

SPECIAL OFFER: If you are in U.S. – you can order from our Shopify Store for $10 (including US Shipping).

International must order on Amazon. CLICK HERE TO ORDER – U.S. ONLY


Have a P.O. or tax exempt number? Let me know or email and I’ll be happy to help! 


“This is like having a Julia Child cookbook. If you follow the recipe you know it will be perfect. After you’ve done it a few times, you can vary the recipe to suit your taste. Bon Appetit!”  

Joan Gillman, founder of University of Wisconsin-Madison Family Business Center, former director of USASBE and author of Business Plans that Work.

“More Than a Lemonade Stand is a great reference book for hosting your own youth entrepreneur camp. I like that it can be either used as a turnkey planning option or you can pick and choose the ideas that best fit your needs.”

Michelle Somes-Booher, Center Director at University of Wisconsin-Madison Small Business Development Center and Entrepreneur.

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E-seedling, founded by Julie Ann Wood in Madison Wisconsin, helps parents, teachers, organizations, communities, students and youth discover possibilities and reach their potential by growing business-building skills and attitudes.

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