From what all the experts say, writing a book is the number #1 way to build your credibility. When I was thinking about starting a youth entrepreneur camp business, it never occurred to me that I would be writing a book. Then I went to Experts Academy with Brendon Burchard, he brought to the stage Rick Frishman from Morgan James publishing telling us that the number #1 way to build credibility was to publish a book. I never thought about writing a book! The funny thing is when I woke up the next morning, there I was at my computer writing (a book).
I remember looking back about 6 years ago when I was going to go back to school after leaving corporate America. I wanted to get re-certified in elementary education so I could go back into teaching. An adviser at UW-Madison said to me, “you should think about graduate school.” Mind you, I was 47 years old; something else I had never thought about – going to graduate school. Okay that was a bit of a regression but I do have a point here.
Anyway, I have been working on my book (really my book proposal which is what you have to do first), and it is not only interesting and challenging but doing the research for it will definitely make my business better also. In the book proposal, you have to look at competitive books, how you are going to market your book, and who you are going to market to. These are very important in business and researching them for the book will definitely help me in the long run.
Now, back to my earlier point – maybe sometimes we need to have an idea thrown at us to get us looking at things from another perspective and help us move forward!