You might say entrepreneurship is in her blood.

Julie Ann Wood - Author of More Than a Lemonade Stand

Meet Julie Ann Wood Author and Entrepreneur Click to watch short video

It was a hot, humid summer day in Madison, Wisconsin when Julie Ann Wood had her first lemonade stand at a boat race near her home with her 2 younger brothers. The memory of fun and excitement of making money at age 7 started her young entrepreneurial journey.  The 2nd endeavor was not quite as successful but is where the The E-Seedling name came from. You can check out the E-seedling story on the Home Page. That plant business is where she learned that sprouting the seeds is the easy part; it’s cultivating the seedlings that takes time, care and attention. 

Since then she has had many entrepreneurial (both young and old) opportunities including Youth Entrepreneur camp Shirtowning an accounting consulting firm at the age of 27 that was sold 3 years later. In addition to owning and running E-seedling, she also helps run a business with her husband, Applewood Self Storage and works at the UW-Madison Small Business Development Center as the Education Program Manager and the Youth Entrepreneur Camp Director.

Julie states that “Her entrepreneurial endeavors have taught her more about business than  she has learned in her many years of school and as an employee.”  With a B.S. in Elementary Education, a M.S. in Curriculum & Instruction (both from UW-Madison) and  an Associates Degree in Accounting from Madison Business College that is something to be said.

When she had the opportunity to work at the UW-Madison Small Business Development Center she was so excited since she could use her education and entrepreneurial experiences to help others.  What was even more exciting was helping with center’s Youth Entrepreneur camp. The kids were the same age as when she started her plant business, but when funding was cut in 2008 the camp was in jeopardy of being cancelled.  She proposed to rewrite the curriculum so that it could be taught with existing staff and it has been a huge success ever since and has a wait list that gets longer each year. She saw the need to help others implement youth entrepreneurship and that is why the E-Seedling, “More Than a Lemonade Stand” youth entrepreneur camps, curriculum and training started.  She hopes to cultivate tomorrow’s entrepreneurs and help others to do the same.  



Julie is an author, teacher and national presenter on youth entrepreneurship

Julie has presented on entrepreneurship education, youth entrepreneurship, business operations, productivity and technology at local, regional and national conferences including: National AssociatioJulie Ann Wood book signingn of Small Business Development Centers, Chamber of Commerce events, Midwest Entrepreneurship Conference, WI State Training Conference, WI Transition Improvement Grant Conference. She has been hired to teach youth entrepreneur camps for kids ages 9-15 and has trained numerous teachers in basic entrepreneurship skills and the Biz Ops Game.  Contact to inquire about speaking or teaching at your event.

Click on the logo below to listen to

Julie’s recent pod cast Interview on The Entrepreneur Way :

The Entrepreneur Way Podcast

The Entrepreneur Way Podcast

Julie is a Social Entrepreneur and believes giving back is important!

In addition to directing the Youth Entrepreneur Camp at UW-Madison SBDC, Julie shares her passion for youth entrepreneurship as a classroom volunteer for Junior Achievement. She has been a frequent guest instructor of the Biz-Ops Game for middle school and high school aged groups and has trained Wisconsin teachers on how to teach entrepreneurship and use the Biz Ops Game in their classrooms. She is also a member of UW-Madison’s Pre-College council which works on pre-college programs and processes for the campus.

She is a volunteer for the Boys Scouts of America and has served as a den leader, cubmaster, camp leader, committee chair, troop treasurer and merit badge counselor for entrepreneurship and inventing. She also shares her talents as a choreographer, director and performer for a local community theater group and serves on the board.

Julie strongly believes that entrepreneurship is key in empowering kids to believe in their selves, in realizing their potential and that they can make a difference in the world by solving problems and making the world better.  She also believes in giving back and 10% of all online sales to scholarships for her youth entrepreneur camps.

She would love to help you cultivate the next generation of entrepreneurs, you can contact her at